The advantages of print media are that you get options on the cost depending on the size, page of advert and the duration or issues you want you advert to appear. For advert with high income return you can take the front page which is visible to all, the size can be large and make it appear for a few days or in a few issues. In this the cost will be higher than if placed in the classified section of the print medium.

Mostly in banner advertising the cost is determined by the size, the colors used, the type which either still, animated or combines visual and audio effects and the length of display. Banners can be in flyers, internet or print media. Also the design should be consider and the acquisition cost which might be hired or in house made. If the banner is to be displayed in public areas the government charges must be met.

In the internet banner advertising the cost will be dependant on the design, size, length in seconds or minutes and the marketability of the site chosen. A banner in a search engine as yahoo or Google will cost more than in other consumer sites due to the great exposure it will get. The cost can also be determined by whether you intend to pay on pay per click, pay per view or will be banner exchange.

The magazine advertisements are easier to cost for most of the magazine publishers have set payments depending on the colors, size, page location and the timing or demand. A love magazine will have great demand around valentine than other times for adverts on gifts. So choose your timing wisely.